Diona S. | Web Designer & Digital Project Manager

Building Digital
Experiences
That Convert

Web Designer · Digital PM · AI Automation · Online Business Consultant

Designed websites for startups, service businesses, and digital products across multiple industries.

20+ years turning complex ideas into polished, high-performing websites and digital platforms — from enterprise CRM systems to custom WordPress, Shopify, and GoHighLevel builds.

20+

Websites Designed

30+

Landing Pages

300+

Marketing Assets

About Me

Where Strategic Leadership
Meets Digital Innovation

I'm Diona S., a Digital Project Manager and Web Designer based in Bowie, MD, with over 20 years of experience delivering enterprise software, web platforms, and data-driven digital solutions.

Currently working as an Independent Contractor at Startup Remedy LLC, I lead end-to-end delivery of responsive, SEO-optimized websites on WordPress, Shopify, WooCommerce, and GoHighLevel — translating business requirements into polished digital products that perform and convert.

My background spans federal government technology programs, B2B e-commerce, nonprofit digital transformation, and startup web builds. I bring both the technical depth and the project leadership to keep every engagement on time, on budget, and on brand.

B.S. Management Science / Computer Science — Coppin State University

Professional Scrum Master I (PSM I) — Scrum.org

Project Management Professional Training — Learning Tree

Digital Project Manager / Product Owner

Startup Remedy LLC

May 2023 – Present · Independent Contractor (Remote)

Software Project Manager

U.S. Conference of Catholic Bishops

2014 – April 2023 · Washington, DC

Technology Project Coordinator

U.S. Conference of Catholic Bishops

January 2011 – April 2014 · Washington, DC

Digital PM / Website Administrator

Wheeler Creek CDC / Independent Consultant

2004 – 2011 · Washington, DC

How I Think

My Design Process

Every project starts with a question: what does this website need to accomplish? I design with purpose — not just aesthetics.

Understand the Goal

Define what the website must accomplish before a single pixel is placed.

Lead generation or direct sales?
Brand authority or user onboarding?
Identify primary & secondary audiences
Define conversion success metrics

Structure the Page

Create a clear information hierarchy before visual design begins.

Hero message & value proposition
Supporting proof sections
Logical scroll flow for the user
Conversion point placement

Design for Clarity

Build layouts that guide the eye and reduce friction at every step.

Visual hierarchy & whitespace
Readable typography at all sizes
Mobile-first responsive layouts
Clear, action-oriented CTAs

Optimize for Conversion

Every design decision is validated against user behavior and business outcomes.

Scroll flow & CTA positioning
Page speed & Core Web Vitals
A/B testing considerations
SEO structure & metadata

Selected Work

Portfolio Projects

Websites, landing pages, and digital platforms built across real estate, e-commerce, education, travel, events, and finance. Hover any card to view the case study or visit the live site.

View Live Site ↗

Website · WordPress

Banana Leaf Villa

AirBNB Booking & Property Site

RoleFull-Stack Web Design

TypeHospitality Website

WordPress, Guesty, Airbnb API, Elementor

View Live Site ↗

Website · LearnDash LMS

Athletic Recruitment Education

LearnDash Course Platform

RoleWeb Design

TypeEducation / LMS

WordPress, LearnDash, Elementor, AI Content

View Live Site ↗

Website · WordPress

Travel With L. Simone

Luxury Travel Business Site

RoleWeb Design

TypeService / Travel

WordPress, Elementor, Custom Graphics

View Live Site ↗

Website · WordPress

International Spades League

Event & Community Website

RoleWeb Design

TypeEvents / Community

WordPress, Elementor, Custom AI Graphics

View Live Site ↗

Website · WordPress

B'nai Binah

Nonprofit Community Organization

RoleFull Web Design

TypeNonprofit Website

WordPress, Elementor, Donation Plugin

Website · WordPress

Medical Practice Website

Healthcare Business Site

RoleWeb Design

TypeHealthcare Website

WordPress, Elementor, Booking Plugin

Website · WordPress

Church Community Website

Faith & Community Organization

RoleWeb Design

TypeNonprofit / Faith

WordPress, Elementor, Events Plugin

View Live Site ↗

E-Commerce · Shopify

Reign Pads

Shopify Product Store

RoleE-Commerce Design

TypeE-Commerce

Shopify, Custom Theme, Canva

E-Commerce · WooCommerce

Airline Booking Website

Travel E-Commerce Platform

RoleE-Commerce Design

TypeTravel / Booking

WordPress, WooCommerce, Booking Plugin

View Live Site ↗

GoHighLevel · Mortgage

Sequoia Broker

Commercial Mortgage Business

RoleGHL Web Design

TypeLead Gen / Finance

GoHighLevel, Funnels, Email Automation, CRM

View Live Site ↗

GoHighLevel · FinTech

Switch Platform

Crypto Trading Platform

RoleGHL Web Design

TypeFinTech / Crypto

GoHighLevel, AI Chatbot, Email Automation

View Live Site ↗

Landing Page · Crypto

Axiom

Solana Meme Coin Trading

RoleLanding Page Design

TypeCrypto Landing Page

Custom HTML/CSS, Conversion Design

View Live Site ↗

Landing Page · SaaS / AI

10Web

AI Website Builder Platform

RoleLanding Page Design

TypeSaaS Landing Page

WordPress, Elementor, Conversion Optimization

View Live Site ↗

Landing Page · Sales Funnel

ClickFunnels 2.0

Affiliate Funnel Builder

RoleFunnel Design

TypeAffiliate Landing Page

ClickFunnels, Copywriting, Conversion Design

View Live Site ↗

Landing Page · AI / SaaS

Jasper AI

AI Content Generator

RoleLanding Page Design

TypeAI SaaS Landing Page

Custom Layout, Copywriting, Conversion Optimization

Creative Media · Explainer

Compensation Plan Explainer

Whiteboard Animation Video

RoleScript

TypeExplainer Video

Whiteboard Animation, Script Writing, Voiceover

Creative Media · Product Demo

Sanitary Napkin Product Demo

Product Demonstration Video

RoleVideo Production

TypeProduct Demo Video

Video Editing, Motion Graphics, Script Writing

Creative Media · Promotional

Fundraiser Campaign Video

Nonprofit Promotional Video

RoleVideo Production

TypeCampaign Video

Video Editing, Motion Graphics, Storytelling

Creative Media · Promotional

Crypto Platform Promo

Digital Marketing Video

RoleVideo Production

TypePromotional Video

Video Editing, Motion Graphics, Script Writing

Creative Media · Tutorial

Cricut Software Tutorial

Screenshare Tutorial Video

RoleTutorial Script

TypeTutorial Video

Camtasia, Screen Recording, Script Writing

Creative Media · Tutorial

Domain Name Registration

GoDaddy Tutorial Video

RoleTutorial Script

TypeTutorial Video

Camtasia, Screen Recording, Script Writing

Design Principles

How I Approach Every Project

Consistent quality across every engagement — from concept to launch.

Web Design & UX
Conversion-focused landing pages built around user intent
Mobile-first responsive layouts that perform on every device
Clean modern UI systems with clear visual hierarchy
Fast-loading page structure optimized for Core Web Vitals

Platform Expertise
WordPress builds with Elementor, WooCommerce & LearnDash
GoHighLevel funnels, CRM setup & email automation
Shopify e-commerce stores with custom themes
LMS platforms including LearnDash & LearnPress

Project Leadership
Agile/Scrum delivery with clearly defined milestones
Cross-functional team coordination across design, dev & marketing
Stakeholder communication & requirement documentation
UAT, QA, and launch readiness management

Digital Marketing Integration
On-page SEO structure & metadata optimization
Email marketing automation via GoHighLevel & Mailchimp
AI-assisted content creation and workflow automation
Analytics setup with Google Analytics & Search Console

Impact & Outcomes

Work That Moves the Needle

Good design isn't just visual — it drives results.

Conversion

Designed landing pages and websites with clear user journeys, reducing friction and improving lead capture for clients in mortgage, crypto, travel, and education sectors.

Efficiency

Implemented GoHighLevel CRM automations and email workflows that reduced manual follow-up tasks, allowing clients to scale outreach without additional headcount.

User Experience

Built responsive, mobile-first layouts across WordPress, Shopify, and GoHighLevel that deliver consistent, professional experiences across all devices and screen sizes.

Brand Credibility

Delivered modern UI systems and custom graphics that elevated brand perception — enabling nonprofits, startups, and small businesses to compete with larger organizations online.

Expertise

Skills & Expertise

20+ years of enterprise software management combined with hands-on web design, AI automation, and online business consulting — bringing both strategic leadership and technical execution to every engagement.

Web Design & Development

WordPressElementorShopifyGoHighLevelWooCommerceLearnDashJoomlaFramer

AI Tools & Automation

AI Chatbot DevelopmentAI Prompt EngineeringAI Image GenerationAI CopywritingAI Product MockupsWorkflow AutomationZapierReplit

Project & Product Management

Agile / ScrumProduct OwnershipBusiness AnalysisJiraAsanaMondayConfluenceTrello

Online Business Consulting

Digital StrategyCRM Setup & AutomationLead Funnel DesignEmail MarketingSEO FundamentalsGoogle AnalyticsGoHighLevelHubSpot

Cloud & Technical Skills

AWS (S3, EC2)Microsoft AzureGoogle CloudHTML5 / CSS3JavaScriptPythonSQLSharePoint

Design & Creative Production

FigmaAdobe PhotoshopIllustratorCanvaCamtasiaVideo ProductionWhiteboard Animation

Platforms & Tools

AWS

Google Cloud

LearnDash

Shopify

WordPress

GoHighLevel

Zapier

Salesforce

HubSpot

MS Dynamics 365

Jira

Figma

Let's Work Together

Available for full-time, contract, or remote web design and digital project management roles.

Resume Available Upon Request

Recruiters and hiring managers are welcome to email for the most current version of my resume, including full work history, technical skills, and project experience.

Email for Resume →