Do you need a boost in your business? Are you struggling to get new customers?
Explore these 5 ways to help your business grow along with the best tools to streamline the process.
- Setup multiple social media platforms to expand your customer reach.
Youtube, Facebook, LinkedIn, Pinterest, Instagram, and Twitter are some of the tops sites with millions of active users. You don't have to join every social media platform, just select the sites that best suit your business. Example, if your a bakery, then Youtube, Pinterest and Instagram would be a great platform to showcase your cake designs through image and video.
Recommended: Hootsuite.com – this is one of the best and least expensive tools to help manage multiple social media accounts. You can setup an automated monthly schedule to post to all platforms at once. This is a huge time saver!
- Create a list of e-mail subscribers.
Once you get “opt-in” access to your customers valid e-mail then that opens the door to unlimited new marketing opportunities. Make sure that you don't send too many e-mails or it'll be over kill and they'll unsubscribe. Send relevant offers and updates about your business on a consistent schedule.
Recommended: Aweber.com, GetResponse.com or MailChimp.com
- Build your personal or company brand.
Let people know about your business, make your branding consistent on all platforms. (Social Media Profiles, Emails, Print Outs, Logos, Websites)
Recommended: Outsource to Freelancers on Upwork.com, Fivver.com
- Gain more friends On and Offline.
The reality is, the more friends that you make in business then the faster word of mouth will spread. Once that happens then you'll start seeing real organic results. People love doing business with companies or individuals who were recommended by a friend. Social proof in our generation is everything so use it to your advantage.
Recommended: Yelp, Facebook, Instagram, Youtube, Meetup, Networking Events
- Get to know and understand our customers.
Once you get a customer it's important to track how they found your product or service, why they chose to buy it and find out what else they're seeking so that you can fully satisfy their need. If you can answer those questions then you'll turn a regular customer into a happy loyal customer who will refer you to a friend.
Recommended: Install Google Analytics on your website, Send Customer Surveys (Google Forms, Survey Monkey)
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